Against modern football or a part of it? : A study of how Swedish football clubs work with their media channels and how it affects the professional role of sport´s journalists
Previous studies have shown that football is getting more commercial and together with increased digital possibilities football clubs can bypass traditional media and attract audience via their own media channels. With strategic communication and agenda setting as a theoretic background I wanted to...
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| Format: | Others |
| Language: | English |
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Södertörns högskola, Institutionen för kultur och lärande
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35671 |