Sociala medier som kommunikationskälla för returpolicy

Background: E-commerce has with the rapid development of social media created conditions for E-tailers to become more consumer focused and social. The lack of possibility to physically examine products before purchasing has led to loss of revenue as a consequence of increased number of returns. Logi...

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Bibliographic Details
Main Authors: Yacoub, Allan, Nilson Törnqvist, Anna
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för samhällsvetenskaper 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34941