Tjänstesamverkans betydelse för resultatet av en fungerande PR-tjänst

The purpose of this study is to create an understanding of how the interaction between PR consultants and PR service providers can affect the performance of a PR service, as well as showing how PR consultants and buyers can act to initiate and further develop an efficient collaboration. The study us...

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Bibliographic Details
Main Authors: Olivia, Fahlander, Caroline, Hellgren Modig
Format: Others
Language:Swedish
Published: Södertörns högskola, Företagsekonomi 2017
Subjects:
PR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33136