Attityder till annonser på Instagram : En kvalitativ studie om hur konsumenter uppfattar innehållet i annonser på Instagram
Social media is increasing constantly, which led to new communication and marketing channels have evolved, it has helped businesses and consumers to integrate and communicate with each other. One of the fastest growing communication and marketing channels is Instagram. The purpose of this study is t...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Företagsekonomi
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32207 |