Från trendigt prefix till implementering: Hur kreativiteten främjas i praktiken : En kartläggning av kreativa processer och metoder i designföretag

The competition is increasing in the market today, and many describe creativity as the key to competitive advantage. It is also considered beneficial to several parts of the business operation. Despite this fact, many companies manage to systematically kill creativity, which indicates that the compa...

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Bibliographic Details
Main Authors: Lundberg, Caroline, Nylund, Natalie
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för samhällsvetenskaper 2016
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30591