Viral marknadsföring och den virusliknande spridningen av reklamklipp : En kvantitativ och kvalitativ studie om konsumenters beslutsfattande vid spridning av reklamklipp
Society has become more and more digitalized. Thru time, consumers have built up a resistance for classic marketing strategies such as advertisement in magazines. The resistance for advertisement hasn’t yet become as strong in the digital world. One of many reasons for that is because the digital wo...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30414 |