Persuasive design ikontexten e-handel : Persuasive Systems Design-modellen som verktyg för utvärdering av Persuasive design-element inom området e-handel

In this paper, we examine the persuasive design in e-commerce. This is an area with a strong representation of the design elements that can be classified as persuasive (Alhammand & Gulliver, 2014). Despite this, the spread of studies investigating persuasive design elements in e-commerce bas...

Full description

Bibliographic Details
Main Authors: Sydow, André, Wicklén, Gustav
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29697