En snygg fasad är inte allt : En studie om tillit och säkerhet inom svensk e-handel

Trust is the most important thing for a webshop. The consumers must be able to feel trust to choose to submit their personal information to a webshop. In this study we examine the impact that design has on the consumers trust and confidence. We study six consumers that are engaged in e-commerce in t...

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Bibliographic Details
Main Authors: Nestlander, Jonas, Björklund, Isabelle
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26376