Reseföretag i dagens digitala samhälle : En studie om hur reseföretag anpassar och fortsätter marknadsföra sig i dagens digitala samhälle
Purpose: The purpose of this study is to examine how travel companies have adapted to a digital society and how they use the Internet as a marketing channel. Problem: How have current travel companies adapted to the development of the Internet and how do they use Internet as a marketing channel? Are...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25059 |