KRAV- och Fairtrade-certifierat kaffe : En studie om konsumenters attityd till och köpbeslut gällande ekologiskt och etiskt kaffe
Purpose: The purpose of this study is to investigate whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer’s attitudes, is a good method for predicting a purchasing decisionsregardi...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24028 |