Sinnesmarknadsföring : En jämförelse mellan två galleriors tillämpning av sinnesmarknadsföring
Purpose: The purpose of this study is to analyze the application of sensory marketing in malls. Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the desi...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-22481 |