Snabbare, smartare och hungrigare? : En fallstudie av företagsidentiteten på Academic Work
Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world? Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recom...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2204 |