Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?

Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?

Purpose  <br />The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the ty...

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Bibliographic Details
Main Authors: Salomon, Rebecca, Dzielak, Dominika
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för ekonomi och företagande 2008
Subjects:
Stealth Marketing
Weblog
Word-of-Mouth
Traditional Marketing
Untraditional Marketing
Consumer Influence
Consumer Trustworthiness
Dold marknadsföring
blogg
traditionell marknadsföring
icke traditionell marknadsföring
konsumentpåverkan
konsumentpålitlighet
Business and economics
Ekonomi
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1754

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1754

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