Ett klassiskt marknadskommunikationsproblem : Motsvarar Apples image den profil de vill visa?

• Main Authors: Eriksson, Erik, Johansson, Gustav, Lagnemark, Fredrik, Bengtsson, Hjalmar
• Format: Others
• Language: Swedish
• Published: Södertörns högskola, Institutionen för ekonomi och företagande 2008
• Subjects: image; profil; Apple; Business and economics; Ekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1716

In this essay the authors are trying to level the success in the IT-company Apple’s market communication. The problem investigated is if the company’s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey. A number of people were interviewed and a number of commercials and earlier studies were used. The authors came to the conclusion that Apple’s profile, due to a well performed market strategy, in many ways are equal to the markets image of the company, which this essay hopefully will show.