Ett klassiskt marknadskommunikationsproblem : Motsvarar Apples image den profil de vill visa?
In this essay the authors are trying to level the success in the IT-company Apple’s market communication. The problem investigated is if the company’s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is...
| Main Authors: | , , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1716 |