Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals
This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media wor...
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| Format: | Others |
| Language: | English |
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Södertörns högskola, Institutionen för kultur och kommunikation
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16359 |