Co-branding och dess effekter på Brand Equity : En fallstudie på samarbetet mellan Prada och LG
This dissertation is a case study on the Co-branding between Prada and LG, ”The Prada phone by LG”. The purpose of the study is to broaden the understanding of Co-branding and the effects this type of collaboration can have on a company’s brand. The research questions are: “What effects can a Co-bra...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2008
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1541 |