Jakten på berättelsen : en modell för att testa berättelsers potential tillämpad på valfilmerna vid Riksdagsvalet 2010
In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In t...
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Institutionen för kommunikation, medier och it
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-15388 |