Den varumärkesuppbyggande processen : En fallstudie på en fackförening
Background: According to many authorities Trademark consideration will within the companies become all more prioritized objectives for competitive advantage and a strong organisational structure. Trade marking is becoming an important tool, not only Production oriented companies apply this on their...
Main Authors: | , |
---|---|
Format: | Others |
Language: | Swedish |
Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2005
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-138 |