Den varumärkesuppbyggande processen : En fallstudie på en fackförening

Background: According to many authorities Trademark consideration will within the companies become all more prioritized objectives for competitive advantage and a strong organisational structure. Trade marking is becoming an important tool, not only Production oriented companies apply this on their...

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Bibliographic Details
Main Authors: Tayan, Oguz, Koski, Tony
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för ekonomi och företagande 2005
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-138