Key variables to increase loyalty in the publishing business
Introduction: This thesis concerns the loyalty variables within the publishing industry. The author has chosen to investigate the following publishing companies: Albert Bonniers, Norstedts, Ordupplaget and Leopard Publishing by using a Network perspective as well as a Transactional and Relationship...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2006
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1349 |