A Study of Greenpeace Campaigns : Environmental Communication of Video Game Console Developers

This thesis explores the three campaigns Greenpeace has made towards the video game console producing companies, Sony, Microsoft and Nintendo. Using a qualitative approach I investigate how communication from an environmental organization may affect companies and what challenges Greenpeace face when...

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Bibliographic Details
Main Author: Santesson, Peder
Format: Others
Language:English
Published: Södertörns högskola, Institutionen för livsvetenskaper 2011
Subjects:
CSR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10887