Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages
While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. Therefore, this study answers the question, “Howdo beauty brands ut...
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| Format: | Others |
| Language: | English |
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Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-86683 |