“Are you NOCCO enough?” -En kvalitativ fokusgruppstudie om deltagande i NOCCOs brand community på Instagram
With the rise of the Internet and the emergence of social media, conditions of communication for both companies and the public have changed. Today, the audience is a co-creator of content and is an active participant, and through platforms such as Instagram, there is now a space where the audience a...
Main Authors: | , |
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Format: | Others |
Language: | Swedish |
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Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap
2020
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-80983 |