“Are you NOCCO enough?” -En kvalitativ fokusgruppstudie om deltagande i NOCCOs brand community på Instagram

With the rise of the Internet and the emergence of social media, conditions of communication for both companies and the public have changed. Today, the audience is a co-creator of content and is an active participant, and through platforms such as Instagram, there is now a space where the audience a...

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Bibliographic Details
Main Authors: Andersson, Rebecca, Nilsson, Elin
Format: Others
Language:Swedish
Published: Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-80983