Celebrity Endorsement : Hur arbetar företag när de väljer att använda en kändis i sin marknadsföring och vilka faktorer påverkar valet av denne
In today´s society and in today´s markets the competition is often very hard. Many companys offers the same products and services, which do not differ from their competitors. Companys therefore needs a way to stand out and reach the customers. One way of doing this is to use the marketing strategy c...
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| Format: | Others |
| Language: | English |
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Örebro universitet, Handelshögskolan vid Örebro universitet
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-4935 |