City branding i med- och motgång : - En fallstudie av Örebro stads varumärke
Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Örebro universitet, Handelshögskolan vid Örebro Universitet
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-21806 |