SMS marketing for mainland China : A study on the preferences in push and pull ads

As an increasing number of people are logging on to the internet to do their shopping, it is imperative for a site to be accessible and usable. Nielsen’s heuristic method is one esteemed method that many web site developers use in their design work. One study suggests that online shopping needs most...

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Bibliographic Details
Main Author: Nilsson, Emma
Format: Others
Language:English
Published: Örebro universitet, Institutionen för ekonomi, statistik och informatik 2007
Subjects:
SMS
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-1121