The Role of Social Media in the Communication of Leaders
This thesis explores the impact of social media on leadership. For this purpose, it presents a new model for the communication of leaders. This builds on the empirical finding; that leaders must optimize two elements in order to communicate effectively; communication channel and communication style....
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| Format: | Others |
| Language: | English |
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Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-15068 |