Customer value in commercial experiences : Expecting the unexpected

Customer value in commercial experiences : Expecting the unexpected

To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. Many academics also argue that commercial experiences deliver...

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Bibliographic Details
Main Author: Eriksson, Maria
Format: Doctoral Thesis
Language:English
Published: Mittuniversitetet, Avdelningen för kvalitetsteknik, maskinteknik och matematik 2017
Subjects:
Commercial Experience
Customer Value
Hedonic Value
Quality
Experiential quality
TQM
Kano model
Attractive Quality
Co-creation
Storytelling
Strong Engagement
Kommersiell upplevelse
Kundvärde
Njutnings-/upplevelseinriktat värde
Kvalitet
Upplevelsekvalitet
Kano-modellen
Attraktiv kvalitet
Samskapa
Storytelling och Starkt engagemang
Reliability and Maintenance
Tillförlitlighets- och kvalitetsteknik
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-30593
http://nbn-resolving.de/urn:isbn:978-91-88025-60-9

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-30593
http://nbn-resolving.de/urn:isbn:978-91-88025-60-9

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