Moderna nyanser av klassiska allianser : En kvalitativ studie kring digitala influencer-samarbeten
Problemformulering och syfte: The growth of new channels has increased the amount of sales messages vying for consumers' attention, changing the conditions for marketing communications. Marketing in social media channels has become a way to keep up with the consumers. However, recent indicati...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-27133 |