Motives of potential event visitors : A pre-event case study of the Storsjöyran music festival
The purpose of this thesis was to study potential event visitors and their motives to either attend or not attend an event. A pre-event case study of the music festival Storsjöyran was conducted and 701 potential visitors’ motives were studied through a web-based survey containing both questions wit...
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| Format: | Others |
| Language: | English |
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Mittuniversitetet, Institutionen för samhällsvetenskap
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14090 |