How to create a commercial experience : Focus on Leadership, Values and Organizational Culture
A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e....
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Mittuniversitetet, Institutionen för teknik och hållbar utveckling
2009
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-10598 http://nbn-resolving.de/urn:isbn:978-91-86073-52-7 |