Control and Coordination of MNC: a Comparative Study of Two Direct Selling Companies

Purpose To describe the concept of control & coordination mechanisms among HQs-subsidiary-distributor of MNC in direct selling business. Method Qualitative studies with two company case studies which are selected from direct selling business are implemented in this research. Data are collec...

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Bibliographic Details
Main Authors: Suwanwong, Wasa, Teeraputranan, Awika
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9885