Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB
Title: Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 ABAuthors: Anastasiya Bochkareva - 870208; Karina Petrova - 880613 Supervisor: Angelina Sundström Ex...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9792 |