The Impact of National Identity and Culture on Customer Perception of Product Quality; The case of mobile phones in Sweden and Turkey
Abstract Date: May 2010 Program: International Marketing (Master’s Program) Authors: Merve Ertekin Burcak Aydin Tutor: Tobias Eltebrandt Title: The Impact of National Id...
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9778 |