Political Marketing: Brand Personality for Generation Y Thai Voters

Date: May 28th, 2008 Course: Master thesis, EFO705 Authors: Prapanrat Prommeenate 830202 Ruechupan Chookruvong 811004 Tutor: Tobias Eltebrandt Title: Political Marketing: Brand Personality for Generation Y Thai voters. Problem: What are the important characteristics in brand personality of political...

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Bibliographic Details
Main Authors: Prommeenate, Prapanrat, Chookruvong, Ruechuphan
Format: Others
Language:English
Published: Mälardalens högskola, Ekonomihögskolan 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-822