The Influence of Marketing Mix on Swedish Consumers’ DecisionMaking-A Study of Haier Home Appliance Company
The increase in international business and global corporations have changedtraditional way to do business, including marketing research and havestimulated the needs for international marketing research, which is to gatherdata about customers in international markets, and to monitor trends in thesema...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6861 |