Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”

Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishCo...

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Bibliographic Details
Main Authors: Thienmongkol, Kaorat, Thaisuntad, Pongsatorn
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2009
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544