Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”
Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishCo...
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Format: | Others |
Language: | English |
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Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2009
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544 |