The Relationship between Level of acculturation and Service Quality Perception : A Case study of Swedish Banks and Customers with Iranian and Iraqi cultural origins living in Sweden

The Relationship between Level of acculturation and Service Quality Perception : A Case study of Swedish Banks and Customers with Iranian and Iraqi cultural origins living in Sweden

Bibliographic Details
Main Authors: ABGHARI, SHABNAM, FAKHOURI, REEF
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2009
Subjects:
Acculturation
Service Marketing
Ethnicity
Sweden
Banking
Minority Groups
Multi Cultural
Service Quality
SERVQUAL
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6401

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6401

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