Brand Positioning : The Case Study of Castello Banfi in Hong Kong

Brand Positioning : The Case Study of Castello Banfi in Hong Kong

Program Course: MIMA‐International  Marketing,  Master  Thesis  EF0705   Title  name:   Brand Positioning: The case study of Castello Banfi in Hong Kong   Authors:   Jacopo Nicolò Longhi (851016-T097)                                                                                                   ...

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Bibliographic Details
Main Authors: Longhi, Jacopo, Pham Thi Diep, Linh
Format: Others
Language:English
Published: Mälardalens högskola 2009
Subjects:
Castello Banfi
Hong Kong
brand positioning
brand identity
wine.
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6166

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6166

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