Säljarens roll i försäljningen av digitala lösningar : Säljarens stöd, förutsättningar, kompetens och egenskaper

Digitization has made major changes in how companies work internally and externally. Both markets and customers’ demands are completely different nowadays. The salesperson acts in the middle of markets, customers and companies and tries to adapt and achieve good results. The purpose of this study is...

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Bibliographic Details
Main Authors: Knaust, Hanna, Andersson, Johanna
Format: Others
Language:Swedish
Published: Mälardalens högskola, Industriell ekonomi och organisation 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48256