What drives Purchase Intent in E-commerce? Brand Equity or Product Reviews
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48204 |