What is wrong with Motorola?

Date: 2008‐05‐26 Program: International Marketing Course: Master Thesis Authors: Qian Chen & Lanjunzi Chen Title: What is wrong with Motorola? Problem: What are the shortcomings of its mobile phones of Motorola from consumers’ perspectives in Chinese market? Purpose: This study aims to find...

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Bibliographic Details
Main Authors: Chen, Qian, Chen, Lanjunzi
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4262