EXPLORING DIGITALIZATION AND VALUE CO-CREATION IN THE FOOD INDUSTRY : Study on challenges and opportunities for digitalization and the impact on the customer offering

The purpose of this study is to identify the challenges and opportunities for digitalization within the food industry, and give suggestions on how to co-create value through digitalization.  This qualitative study is based on data collected from scientific articles, reports and books about digitaliz...

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Bibliographic Details
Main Authors: Medina, Camila, Miljanovic, Monika
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-36032