Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås

Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås

The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online. 

Bibliographic Details
Main Authors: Phoosangthong, Nakkarin, Cimana, Emmanuel
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2013
Subjects:
Internet grocery shopping
product quality
service quality
and consumer buying decision
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19333

Similar Items

Similar Items