Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås
The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19333 |