SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China
The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China. The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge...
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-18121 |