Gender Encounter during Interactive Marketing

Gender Encounter during Interactive Marketing

Gender encounter during interactive market is indeed a dynamic aspect of a marketing that affects its’ outcome which is to seal sales. The dynamic implication gender encounter has brought about the researching of both same gender and cross gender encounter in this paper. The division and independent...

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Bibliographic Details
Main Authors: Wokekoro, Victor Dike, Lerdthamanad, Kritsada
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2011
Subjects:
Gender preference
gender encounter
same gender encounter
cross gender encounter
interactive marketing
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12880

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12880

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