Industrial Marketing in a Network Perspective : A Qualitative study of ABB Crane Systems and its Sales Network

Industrial Marketing in a Network Perspective : A Qualitative study of ABB Crane Systems and its Sales Network

Research question: How is the sales network of ABB Crane system related to industrial marketing in anetwork perspective? Purpose of the research:The main task is to investigate if the sales network of ABB Crane Systems is related toestablished theory of industrial marketing in a network perspective....

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Bibliographic Details
Main Authors: Strömberg, Peter, Jain, Sandeep
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2011
Subjects:
industrial marketing
network perspective
embeddedness
business relationships
relationship strategy
business-to-business
B2B
ABB
industriell marknadsföring
nätverksperspektiv
affärsrelationer
relationsstrategi
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12779

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12779

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