The Influence of Eco-labeled Products on Consumer Buying Behavior : By focusing on eco-labeled bread
Research Question: How eco-label can influence on consumer buying behavior by focusing on bakery industry. Purpose: The main objective of this research is to identify and analyze how eco-label on bread can influence on consumer buying behavior. Furthermore, the thesis will propose suggestions for th...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-11507 |