Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core a...

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Bibliographic Details
Main Authors: Pearsall, Caroline, Canic, Radmila
Format: Others
Language:English
Published: Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) 2021
Subjects:
Education - Competent Child - Commodified Child - Learning through Play - 21st Century - Technology - Brick Ideology - The LEGO Group - Iconic Brand
Humanities and the Arts
Humaniora och konst
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-47078

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-47078

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